Freelancer template build
$1,500 to $5,000
Default build is the midpoint, $3,250, labeled an estimate. Project Cost Estimator
Free calculator
How much does a dive shop website cost?
Compare a first year and each year after for an agency or freelancer, a DIY site on Wix or Squarespace, FareHarbor Sites, and ScubaDock. The totals update in your browser. Nothing you type is saved.
How this estimate works
Each option is a stack of line items. A published price stays labeled with the page it came from. A midpoint, a translation allowance, or any number this page made up is labeled estimate, and you can change it.
The DIY row includes the hours you enter. That is why a cheap DIY setup can come in under ScubaDock's $1,188 a year. The default Wix plan is Light at $17 a month, with 18 hours at $25 an hour. If that is less work than your shop would actually do, raise the hours.
FareHarbor does not publish website prices. The Sites figures are third-party reports, checked Oct 2026. The setup fee starts at $0 because it is not published. Contact FareHarbor for a quote. Vendor prices change.
Published prices, checked Oct 2026
These are the figures the calculator can use. The default is the cheapest honest DIY plan and a midpoint custom build, not the top of every range.
Item
Figure
How the calculator uses it
Custom freelancer build
$3,000 to $8,000
Selectable. The $5,500 midpoint is an estimate. Project Cost Estimator
Agency build
$5,000 to $25,000
Selectable. The $15,000 midpoint is an estimate. Project Cost Estimator
Maintenance after a custom build
$50 to $200/mo
Default is the midpoint, $125/mo, labeled an estimate. Project Cost Estimator
OCG Creative
$999 for 5 pages, then $199 per extra page
DEMA special. It may end. Not the default build. Per-page price is off until you turn it on. OCG Creative
Fathom1k
$3,500 build, then $145, $250, or $499/mo
Selectable as the build and as upkeep. Not the default. Fathom1k
Scuba Dive Marketing
$40/hr, plus $20/mo hosting
Hosting is a selectable upkeep price. The $40 rate is a designer rate, not the default value of your time. Scuba Dive Marketing
Wix
$17 to $159/mo on annual billing
Default is Light at $17/mo. US prices. Wix says currency can vary. Wix plans
Squarespace
$19 to $99/mo annual, $25 to $139/mo month to month
Selectable. Not the default. Squarespace pricing
Domain on an annual builder plan
Free for the first year
Squarespace says the domain renews at its standard rate after that. Month-to-month plans do not assume this. Wix plans, Squarespace pricing
.com domain, regular rate
$14.98/yr
Used from year two on DIY, unless you change it. Namecheap's first year for a new domain can be cheaper. Namecheap
FareHarbor Sites, Web Lite
$2,000/yr (per Findstack, checked Oct 2026)
Third-party. Findstack says its data was last updated July 24, 2026 and may differ. Default FareHarbor plan. Findstack
FareHarbor Sites, Web Core
$5,000/yr or $499/mo (per Findstack and Bókun, checked Oct 2026)
Third-party. 12 × $499 = $5,988 is a calculated estimate, not a published annual price. Bókun sells competing software. Findstack, Bókun
FareHarbor SEO add-ons
Silver $2,200/yr and Gold $5,000/yr (per Bókun and Gondola, checked Oct 2026)
Third-party. Off until you select one. Both sources sell competing products. Bókun, Gondola
FareHarbor setup fee
Not published
Starts at $0. Contact FareHarbor for a quote. FareHarbor pricing page (login required)
FareHarbor translations
Included, per FareHarbor
Google Translate or on-site translations. This calculator does not add a translation line to FareHarbor Sites. FareHarbor Sites
ScubaDock
$99/mo, $1,188/yr, $0 setup
Our price. No booking commission. Custom domains are not included. They are coming soon.
Estimates
These are not vendor prices. They are starting points you can edit under Edit assumptions.
Item
Figure
How the calculator uses it
Build midpoint
$3,250
Estimate. Midpoint of the $1,500 to $5,000 freelancer template range. Change the preset to use an endpoint or another range. Project Cost Estimator
Upkeep midpoint
$125/mo
Estimate. Midpoint of the $50 to $200 range. Project Cost Estimator
Translation
$60 per page per extra language
Estimate. Applied to the agency, DIY, and ScubaDock totals when languages is more than 1. Not applied to FareHarbor Sites.
Booking integration
$200 once
Estimate. Added to agency and DIY when the booking question is yes. Not added to FareHarbor Sites or ScubaDock.
Design help
$500 once
Estimate. Added only to DIY, and only when you say you need design help. Agency and FareHarbor include design in the managed price. ScubaDock's draft is included in the $99.
Your time
$25/hr and 18 hours to start
Estimate for a starting point. About 3 hours per page across 6 pages. Both fields are editable. Scuba Dive Marketing's published designer rate is $40/hr if you want to use that instead. Scuba Dive Marketing
Hours per page hint
3 hours
Estimate. Used only if you click Set hours from page count. It does not change the total on its own.
DIY upkeep time
6 hours a year
Estimate. Multiplied by your hourly rate and added to each later year.
Extra pages on a custom quote
$0 until you set a rate
Estimate if you type your own rate. OCG Creative's $199 is sourced, and it stays off so it is not stacked on a separate quote. OCG Creative
FareHarbor setup
$0 until you enter a quote
Estimate only as a placeholder. The fee is not published. Contact FareHarbor for a quote. FareHarbor pricing page (login required)
Comparison
Using the starting assumptions. Lowest first-year total: DIY on Wix or Squarespace, $854.
Option
First year
Each year after
Agency or freelancer
First year$4,950
Each year after$1,500
DIY on Wix or SquarespaceLowest first year
First year$854
Each year after$368.98
FareHarbor Sites
First year$2,000
Each year after$2,000
ScubaDock
First year$1,188
Each year after$1,188
First-year totals
Agency or freelancer: $4,950
DIY on Wix or Squarespace: $854
FareHarbor Sites: $2,000
ScubaDock: $1,188
Agency or freelancer
- First year
- $4,950
- Each year after
- $1,500
First year
Build: $3,250 Estimate
Estimate. Midpoint of the freelancer template range, $1,500 to $5,000, from Project Cost Estimator's 2026 guide. The range is sourced. The midpoint is not a published price.
First-year upkeep: $1,500 Estimate
Estimate. Midpoint of $50 to $200 a month, from Project Cost Estimator's 2026 guide. The range is sourced. The midpoint is not a published price. First year uses 12 × $125.
Booking integration: $200 Estimate
Estimate. A stand-in for connecting a booking tool on a site you build or hire. Set it to $0 if your hours already include that work. Not added to FareHarbor Sites or ScubaDock.
Each year after
Yearly upkeep: $1,500 Estimate
Estimate. Midpoint of $50 to $200 a month, from Project Cost Estimator's 2026 guide. The range is sourced. The midpoint is not a published price. Later years use 12 × $125. The build is not repeated.
- Page count does not change this total unless you set an extra-page cost.
- OCG Creative publishes $199 per extra page after 5, on a DEMA special that may end. That rate stays at $0 here so it is not stacked on a separate quote.
DIY on Wix or Squarespace
Lowest first-year total on these inputs.
- First year
- $854
- Each year after
- $368.98
First year
Builder subscription: $204 Sourced
Wix lists Light at $17/mo on annual billing. The published annual range is $17 to $159/mo (US). Wix says prices and currency vary by location. First year uses 12 × $17 = $204.
Domain, first year: $0 Sourced
Annual Wix and Squarespace plans include a free domain for the first year. Squarespace says it renews at the standard rate after that. Checked Oct 2026.
Your time: $450 Estimate
Estimate. 18 hours × $25/hr. Both numbers are yours to edit. The starting 18 hours and $25/hr are estimates, not a published rate.
Booking integration: $200 Estimate
Estimate. A stand-in for connecting a booking tool on a site you build or hire. Set it to $0 if your hours already include that work. Not added to FareHarbor Sites or ScubaDock.
Each year after
Builder subscription: $204 Sourced
Wix lists Light at $17/mo on annual billing. The published annual range is $17 to $159/mo (US). Wix says prices and currency vary by location. Later years use 12 × $17.
Domain renewal: $14.98 Sourced
Namecheap lists a .com at $14.98/yr at the regular rate. A new registration can be cheaper in year one. Checked Oct 2026.
Your upkeep time: $150 Estimate
Estimate. 6 hours a year × $25/hr. The starting 6 hours are an estimate.
- A low hourly rate and a short hour count can put this under ScubaDock's $1,188. The default inputs do that on purpose.
- The free first-year domain applies to annual plans. Month-to-month Squarespace prices are $25 to $139.
FareHarbor Sites
- First year
- $2,000
- Each year after
- $2,000
First year
Sites plan: $2,000 Third-party
$2,000/yr (per Findstack, checked Oct 2026). Findstack says the data was last updated on July 24, 2026 from the vendor website and may differ. Only Findstack lists a Web Lite price. FareHarbor does not publish website prices.
Setup fee: $0 Estimate
Not published. Contact FareHarbor for a quote. The number here starts at $0 and is only a placeholder until you replace it with a quote.
Each year after
Sites plan: $2,000 Third-party
$2,000/yr (per Findstack, checked Oct 2026). Findstack says the data was last updated on July 24, 2026 from the vendor website and may differ. Only Findstack lists a Web Lite price. FareHarbor does not publish website prices. Setup is not repeated.
- FareHarbor does not publish website prices. Contact FareHarbor for a quote.
- FareHarbor says Sites include Google Translate or on-site translations, so no translation line is added.
- Bókun and Gondola sell competing products. Their prices are third-party reports, checked Oct 2026.
ScubaDock
- First year
- $1,188
- Each year after
- $1,188
First year
Subscription: $1,188 ScubaDock price
$99/mo × 12 = $1,188. No setup fee. No booking commission. This is ScubaDock's price.
Setup fee: $0 ScubaDock price
$0. ScubaDock does not charge a setup fee.
Each year after
Subscription: $1,188 ScubaDock price
$99/mo × 12 = $1,188. No setup fee. No booking commission. This is ScubaDock's price.
- Custom domains are coming soon, so this total does not add a domain. The site is on a subdomain.
- No booking commission. Your booking tool's own fees are separate and not included, because FareHarbor does not publish them.
- Translation is added only when languages is more than 1, and that line is an estimate.
Prices checked Oct 2026. Vendor prices change. Confirm with the vendor before you sign anything.
Questions
- How much does a dive shop website cost?
- A shop that builds it in-house often lands around $200 to $1,200 a year before the value of staff time. A freelancer is commonly $1,500 to $8,000 up front plus monthly care. FareHarbor Sites is reported at $2,000 to $5,000 a year by third parties. ScubaDock is $1,188 a year. This calculator applies those ranges to the inputs you set. Several lines are estimates.
- Are the FareHarbor prices on this page official?
- No. FareHarbor does not publish website prices. Its pricing page requires a login. Web Lite at $2,000/yr is per Findstack, checked Oct 2026. Web Core at $5,000/yr or $499/mo is per Findstack and Bókun, checked Oct 2026. SEO add-ons at $2,200/yr and $5,000/yr are per Bókun and Gondola, checked Oct 2026. The setup fee is not published. Contact FareHarbor for a quote. The setup field starts at $0 so you can type a quote if you receive one.
- Why can a DIY site cost less than ScubaDock?
- Wix annual plans start at $17 a month. If your hourly rate and hours are low, and you do not add design help, the first-year DIY total can land under $1,188. The default inputs do that. Change the hours or the plan and the ranking can change.
- What is labeled an estimate?
- Midpoints of published ranges, translation cost, booking-integration cost, design-help cost, the starting hours, and yearly DIY upkeep hours. The $5,988 Web Core year is also an estimate: it is 12 times the published $499 monthly price, not a separate annual price. Published Wix, Squarespace, Namecheap, Project Cost Estimator, OCG Creative, Fathom1k, and Scuba Dive Marketing figures are marked sourced. Findstack, Bókun, and Gondola figures are marked third-party. ScubaDock's $99 a month is our price.
- Does this calculator store what I type?
- No. The totals are calculated in your browser. Nothing you type is sent to a server.
- Does ScubaDock charge a booking commission?
- No. The $1,188 figure is the subscription for a year. FareHarbor, or another booking tool, can still charge its own fees. Those fees are not in this calculator, because FareHarbor does not publish them.